Dr. Christie is a Los Angeles-based clinic pioneering a proprietary model that integrates regenerative aesthetics, personalised health strategies, and age-positive care. As the practice evolved its service offering and long-term vision, it required a digital identity that could articulate this shift with precision and reach. Our studio was engaged to reposition the brand online, delivering a refined identity system and conversion-led website that could express a multidimensional practice while supporting growth and global patient engagement.
Services
Services
Sector
Location
Los Angeles, US
Year
2025
Dr. Christie
Beyond Skin Deep: A New Language for Longevity
Creative Direction
The creative direction moved deliberately away from clinical tropes, instead establishing a refined, editorial visual language aligned with the practice’s evolving position at the intersection of longevity, wellness, and regenerative medicine. Photography and art direction introduced a warmer, more intimate tone, focusing on texture, and detail to evoke trust and human connection.
Select visuals were developed using AI image generation to extend the brand’s aesthetic vocabulary, allowing for greater creative control and visual cohesion across touchpoints.
Design Approach
Repositioning the brand meant rebuilding the digital experience around clarity, credibility, and conversion. We began by restructuring the website’s information architecture to guide users toward a single, clear outcome: booking a consultation.
Content was prioritised for legibility and flow, balancing patient education with a streamlined path to enquiry. We refined the existing identity through a minimalist, editorial lens. Typography, layout, and palette were rearticulated to introduce structure and restraint, while a new art direction brought softness and tone, bridging clinical authority with a more progressive, lifestyle-informed aesthetic.
The interface was designed to be content-led, with typographic hierarchy and layout precision guiding users through a calm, confident experience. The result is a visual system that reflects the brand’s synthesis of medical expertise and individualised care, offering a clear alternative to conventional aesthetic practices.
Dr. Christie Prendergast Founder
“Working with MAISON 024 on our website redesign was a truly rewarding experience. From the very beginning, the team took the time to deeply understand our vision and the complexity of our medical practice, helping us communicate our multifaceted identity in a way that feels both clear and compelling. We thoroughly appreciated the agency’s professionalism, creative approach and global perspective, all of which are deeply in alignment with our brand values. We could not recommend them enough.”
Credits
Credits
In Partnership With
- Riddhi Hathiramani
Site Development
- Sam Watts
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