To mark the reopening of its Dubai Mall store, BOSS partnered with AURA Skypool to debut its activewear line through a resort-inspired, three-month activation. MAISON 024 was appointed to lead the creative direction for a bespoke gifting experience. Our scope included concept development, design, sourcing, and production management. Produced at scale, the gifting suite reflected BOSS’s visual codes and served as a tangible extension of the collaboration, strengthening brand presence and enhancing guest engagement.
Services
BOSS
A resort state of mind; sharpened into a tactile expression
Creative Direction
We developed a dual-tier gifting experience for VIP cabana guests and general visitors, centred on functional items suited for a day at the pool or beach club. Drawing inspiration from the Mediterranean summer references, each product was designed to reflect the visual language of the collaboration; balancing utility with understated style.
The VIP set featured objects crafted from premium materials, including bamboo-lid glass bottles, engraved bamboo combs, and a raffia tote embroidered with capsule branding. Each piece was designed to complement the relaxed yet refined atmosphere of AURA Skypool, leaving guests with a lasting reminder of the partnership—something both practical and memorable beyond their visit.
Dina Eid Senior Marketing & Communications Executive
“From the creative vision and design to execution, Sumaiyah and the MAISON 024 team handled every detail, ensuring our project met our initial vision. We were impressed with the exceptional level of neatness, organisation, and efficiency that the team delivered. Despite our large requirements, they streamlined communication, saving us valuable time, and conducted meticulous quality checks. Working with them is always a pleasure.”
Credits
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