Working with a focus on artistic nuance and craftsmanship, Mirari redefines the notion of luxury through artisanal fragrances and small leather goods. With a refreshed identity in play, the founders engaged us to create an ad campaign and new visual language for the launch of their signature fragrance. Our approach spoke to a journey of discovery, creating an emotional outcome that would capture an audience known to appreciate the finer details.
Services
Mirari
An intriguing campaign for a signature scent
Art Direction
Depth and intrigue shaped the foundation of the art direction, mirroring the layered notes of the scent through an exploration of light and shadow. We developed a visual language that evoked an unexpected emotional connection, using a mix of textures, materials, lighting, and colour to create a sense of warmth and mystery. The result? Visuals that translated the emotions of the fragrance into an invitation for discovery.
Credits
Credits
Copywriting
- Rohma Theunissen
Photography
- Duane Mendes
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